is not a new popular short-term trend that everyone will soon forget about. Portioned learning has accompanied humanity for many millennia. This was the traditional way of transferring knowledge and skills before the advent of schools with an 11-year curriculum. Masters taught their apprentices the craft little by little, showing them step by step how to perform a certain task correctly: to mold a pot out of clay or to shoe a horse.
The rhythm of a modern person's life is very fast, so now such training is more in demand. It's more difficult for people to devote time to self-education; we are used to grabbing information on the go: reading the latest news in a Telegram channel on the way to work, watching a couple of 10-second videos on TikTok while standing in line for a parcel, do a couple of exercises on Duolingo while the kettle is boiling.
In addition, according to the latest global study, people spend about 40% of their waking life online (about 7 hours a day). And microlearning can compete for users' attention along with communication and entertainment apps. Source: Digital 2022 Global Overview Report